Create Your Own Web Content - Invest in yourself

Ah....so you've taken the step that you want to build your own website? That is very commendable and as a small business owner you will be strapped for time. I know, because it is the same for me - I am a small business owner and I have been looking around for easy ways to build a website.

Building a simple website is pretty easy - if you've used a wordprocessor, then there are tools around and some of them are free to build your webpages. This means you don't have to get into html if you don't want to.

There are many editors out there. Do a search for "Web Page Editor" and download them. They can be downloaded in minutes and you can be off creating your webpage. These free tools are brilliant and very cost effective - I do recommend them. BUT - sorry about this, but there is a but and its this. You've created your website and it looks classy and very professional. But then you start monitoring the traffic that is coming to your website. You find its is low, perhap 1 or 2 clicks a month.

A website that has no traffic is a bit like an empty house - after a while, it start to look tired and no one wants to visit it. The same applies to a website, you want visitors and lots of them coming to your website. You need to provide them with good quality content and you also need to be able to interact with them. You know you have a great product and if you had the traffic, your sales will undoubtly mushroom.

What you need is a BLOG. That's right, this will enable your visitors to be able to interact with you and ask questions, provide comments about your product and service.

Creating a blog is also very straight forward - The installation takes minutes and you can be up and running very quickly. This will build up dynamic content for your web estate and with quality content your visitor numbers will rise.

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Invest in yourself

You are a small business and you've decided that you need a web presence that gets you results. After all, there isn't any point in having a website that no one visits. Sorry to state the obvious, but not everyone who is new in the internet world realises that.

However, you are no IT geek and don't really want to learn all that HTML stuff - you need something easy to get you going, but will build you long term results. It's not gonna happen overnight, but with a little effort, anyone can build there website estate - quicker than you might think! Sometimes as easy as using a word processor.

Don't give up! Only you can build real value in your own Web estate.

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Websites for the small business

Your a small business - maybe its a one person business. However, you need or have a desire to get an online presence. But you don't have the skills or the desire to pick them up. The truth is, most people if they wanted to, can create a website - believe me, it is not that hard a task. Given this scenario, it is understandable why many small business owners don't create a website. Some of the reasons for this are:-

• The owner is totally focused on his business, with little or no interest in creating Websites
• No time to invest in the learning curve that will be required to create a website. This time could be spent more fruitfully acquiring new customers.
  

The other scenario is that you have a website but not much traffic - there's no point in having a website if nobody is visiting it. It's a bit like having a shop and the window display is shabby and worst of all - the windows haven't been cleaned in months!

So what is the problem? As you might have guessed, there is no simple answer - but some factors that can have an impact on your Website are:-

• The content is not appealing or interesting to your potential customer
• Does the content change regularly to keep the website fresh
• Is your website simply doing a hard sell
• The design / layout is boring and puts clients off
• Navigational features are not well designed
• Doesn't work very well with different browsers
• Presentation is dull
• Organisation who created your website has no interest n your business. What I mean by this is there is no passion for your product or service
• Oh yes - what about disabled users? Do you look after them? Are they able to access your website?

Off course there are a multitude of other factors that could be addressed, but this article is only a brief overview of some the issues with Website Design.

So I've rattled of the potential issues or problems a website can have. What can you do about it? Well the first thing you can do is try and have an objective review of your website. Secondly try and get some of your family and friends to have a look at your website and get a truthful opinion about your website from them. Off course all of this takes effort and let's face it, the best to write about your business is YOU.

However, there are other options available if you don't have the time or the inclination to do this - Use a third party. However finding a suitable Web Designer is easy, but finding the right one that will work with you is not easy. Usually word of mouth is a good start or looking at reference sites is another good pointer. But the important point to take from this article is that if you have an Online presence or your thinking of going online - then, there are techniques that are available to improve your traffic.

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